About Us
A deeper understanding of us.
Alice, our owner, wanted to get into the business of dog training and serious behaviour modification because it broke her heart to see so many dogs surrendered to shelters and then put to sleep for issues that could be fixed when working with the right trainer and tools. She tries to encourage everyone to research the breed they want and make sure they know that being a dog owner isn't easy. No dog is 'easy' to handle. Everything we use with dogs is classed as a tool, whether it be a collar, lead, treats, toys, harness or even a prong collar or an e collar. These tools are no more abusive than using a collar the wrong way and crushing your dogs trachea.
Like children, dogs need humans help and guidance to thrive in this domesticated world. No matter how long you've had your dog, their learning never stops! You have to constantly keep up with their education, regardless of their age. Contrary to popular belief you CAN teach an old dog new tricks!
Alice has lost count of how many dogs she has helped through the 14 years she has been training, and many clients keep in touch with her, years after their dogs graduation. She thrives off her clients success stories and takes pride in seeing how far they've come for years to come.
Alice has ADHD and Autism along with an assistance dog who helps her with her ADHD, autism and severe anxiety in busy places. (Her training is not affected by this due to it being 1-1 )
that when a business snaps back that they are unprofessional, although the lies spread are usually pretty personal due to who runs the business and actually have nothing to do with the
that when a business snaps back that they are unprofessional, although the lies spread are usually pretty personal due to who runs the business
that when a business snaps back that they are unprofessional, although the lies spread are usually pretty personal due to who runs the bhough the lies spread are usually pretty personal due to who runs the business and actually have nothing to do with the
- Shadow - 11/09 - 03/24 No longer by your side but forever in your heart. <3
Meet the Team
ALICE - BUSINESS OWNER
THEY/THEM
I am a canine behaviourist with 14+ years experience in the field. I am not as young as I look! Fortunately I inherited the 'vampire gene'. I have ADHD and ASD (Autism) & I currently own a multipurpose assistance dog, that I have trained to a high standard to help me with my day to day life that I would otherwise struggle with (i.e large gatherings, shops etc.) A therapy dog that I bring into schools and Shadow my first dog who was my ESA and the inspiration that started me off on my journey and the business name. I also own two horses which take up a lot of my time too.
I started out with positive reinforcement and found after twelve long years that this does not work for every single dog. Now I use balanced training. What does that mean you ask? It means I use positive reinforcement and 'aversive' methods, which means I have to do my research properly while I look at the dog in front of me to choose how to train them. You can't blanket train any species!
My main goal in life is for dogs to live happy long lives in suitable homes for them. If that means helping clients find a new home, doing a risk assessment for a private run kennels that is going to re-home the dog from the clients home, due to change of circumstances, doing risk assessments for the suitability for a dog to become a therapy dog or assistance dog or helping an old client choose the right dog breed for them now they are adding an additional dog. I'm not just about training. I'm about support and all this helps the dogs in the end.
Rebecca - Marketing Manager/PA/Business Advisor
SHE/HER
Hi, I'm Rebecca or Becca to friends. But you can call me Rebecca!
I have known Alice for most of their life and I consider them to be family, more specifically, my niece (not by blood,) so when she asked me if I would like to start working for her, as her PA/business advisor and marketing manager, after giving her advice for the last 4 years, I was ecstatic! I jumped at the opportunity to get back into work again as I was a stay at home mum. Having two younger kids, I needed something that would be flexible and not take away time from my family but I also needed a fair wage in this cost of living crisis we are having in 2024!
I have helped Alice (who some of you may know with a previous name but they changed it due to personal reasons) through a lot of hiccups since they started in Shropshire which had not happened elsewhere so they did not understand how to deal with these situations, giving advice and helping run her social media pages and this website over the years.
I have a law and business degree to which led me to eventually running the family owned law firm which I took over from my ma and pa, when I was at home in New York. I moved to the small island that you lot call England in 2012 with my Shropshire born husband and that's when i became a stay at home mum for my two beautiful kids. It was then that I decided that I had missed enough time with them and so I wanted to be more present and due to my husband working full time, I was able to do this. Sadly I don't have much of an accent left and the fam now call me a traitor because I sound like one of them, that live over the pond haha!
We also have a little daxie called Tutankhamun, because he thinks he is a god. As do they all!
I am super duper excited to talk to everyone that gets in touch and to also watch Alice and her business continue to grow.
Peace! XOXO